April 12
Winning the Sales Game with Dealmachine 2.0
Looking back to when we first started about a year ago, we had nothing more than the idea to make sales more fun – for the actual salesperson doing it. Our team has never worked in a CRM software company before. Although some say that's a weakness, we think that's actually only a good thing. Why's that, you might ask. Well, because we think the whole CRM software scene needs new ideas from fresh directions.
At first our only new idea was to start doing things from the salesperson point of view for once, not always the sales manager's. That way we can actually get some data points for those managers to admire at.
The fun (CRM usage) starts from usefulness to the sales reps
You see, everyone agrees that the number one categoric problem with CRM software today is the difficulty of getting people to use them. By linking the sales rep's pay to the deals he checks in to the system you get them to do just that: check in the minimum amount of data to pass you incentive system. There's even a funny story of when sales managers tried to force sales people to using Salesforce, which resulted one of the younger reps to develop a script which automatically logged people in at constant intervals.
A better designed incentive you say? Agreed! How about making the CRM software actually useful for its user, not just the sales manager getting the reports? That's what we've been up to with Dealmachine lately.
Stay tuned for our next post where we shed light into our key theses on how to improve the perceived and actual usefulness for the individual sales person.
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